to Dorre

Dorre is a Swedish family-owned company founded in 1963 in Borlänge and is now run by the third generation. Since its beginning, we have developed and supplied products for kitchens, serving, and social occasions at home.

Our business is built on many years of experience in retail, product development, and distribution. We work closely with both suppliers and retailers, focusing on creating products that work in everyday life and last over time.

With short decision-making lines and a flexible organization, we can quickly develop and adapt our assortment to match the market as it actually looks. Each season we launch new products, while continuously developing and refining our existing range.

Today, Dorre is represented by retailers throughout the Nordic region, both in stores and online. We work long-term with our partners and build an assortment that is clear, relevant, and competitive.

How it all began

Dorre was founded in 1963 by Ove and Inga-Lisa Johansson in Borlänge. The business started on a small scale, selling to, among others, PUB and NK, with a focus on materials such as wrought iron, copper, wood, and ceramics.

During the 1970s, the company outgrew its first premises and moved to its current address, which has since been expanded in several stages as the business has developed.

During the 1980s, the next generation took over and the company continued to grow through close collaboration with customers and retailers around Sweden. As competition increased, purchasing was expanded internationally, first within Europe and later to Asia, where much of the production takes place today.

To strengthen its presence in the supply chain, Dorre established its own office in Shanghai in 2010, with responsibility for purchasing, quality control, and supplier relations.

Since 2018, the company has been run by the third generation, which continues to develop the business with the same foundation: long-term focus, closeness to the business, and a focus on products used in everyday life.

Sustainability work & responsibility

Since its founding, Dorre has worked with quality as its foundation. For us, quality is not just about the product, but about the entire chain — from manufacturing to delivery.

We set requirements for our suppliers in terms of working conditions, safety, and human rights. Before entering into new partnerships, we carry out our own checks and visit the factories. After that, we follow up continuously through close contact and regular visits.

Through our office in Shanghai, we have our own presence close to production. This gives us better insight, shorter decision paths, and the ability to ensure that our requirements are met over time.

Environment

We continuously work to develop our supply chain and reduce our environmental impact.

This includes, among other things, optimizing transport, making packaging more efficient, and making conscious material choices where possible. Packaging is recycled, and we strive to influence material choices early in the process.

A large share of our transport within Sweden is carried out by train, which reduces climate impact compared with road transport. We continuously review how we can develop our way of working and make more sustainable decisions as conditions change.

Please also read about our sustainability efforts and what we strive for here.