+300 active retailers in Sweden and the Nordics

Wholesale kitchen products for retailers

Dorre is a wholesaler and supplier of kitchen products for retailers, stores, e-commerce businesses, and companies within HORECA. We offer a wide range of kitchen utensils, kitchenware, and serving products that combine functionality, design, and quality. As a retailer, you gain access to an established assortment of products suited to both the professional market and consumers.

Whether you run a kitchen store, interior design store, gift shop, or e-commerce business, we help you build an attractive assortment of products that are in demand all year round.

Fast deliveries, good margins, fair terms

Well-known at Cervera Nordic Nest Bagaren & Kocken
1963
Founded in Borlänge — third-generation family business
300+
Active resellers in Sweden and the Nordics
2–3
Delivery time in business days throughout the Nordics

Assortment

A complete range of kitchen products

Our range includes products for cooking, baking, preparation, serving, and kitchen storage. The range is continuously developed to meet changing trends, seasons, and consumer behaviour.

With a broad product range, retailers can offer their customers complete solutions for the entire kitchen instead of individual products.

It makes it easier for buyers, category managers, and assortment managers to create a competitive product range with strong sales potential.

About Dorre

A well-known brand with a wide range

For many years, Dorre has established itself as a strong brand in kitchen, bar, serving, and table setting. Today, the products are sold by retailers throughout the Nordic region and are appreciated for their combination of functional design and high quality.

As a retailer, you gain access to an established Nordic brand with high recognition, a stable product range, and strong opportunities to create profitable growth.

For retailers, this means:

  • An established brand
  • A wide range across multiple product categories
  • Year-round products
  • Seasonally adapted collections
  • Products for different price segments
  • Ongoing product development

This makes it easy to build a product range that both complements existing products and creates opportunities for additional sales.

Benefits for retailers

More than access to products

Many wholesalers offer products. We focus on helping our retailers build stronger categories and create long-term profitability.

Becoming a Dorre retailer means more than access to products. You gain a reliable business partner focused on profitability, dependable delivery, and long-term business relationships.

We have built our retailer program to give stores, e-commerce businesses, and corporate customers the right conditions to grow through an attractive assortment, clear terms, and efficient logistics.

For you, this means less time spent on supplier management and more time developing an assortment that drives sales, customer satisfaction, and growth.

Competitive reseller prices

Our purchase prices are designed to create sustainable product margins and a strong financial foundation for our retailers. You get access to reseller prices that make it possible to meet the market with attractive consumer prices while maintaining good profitability.

bulk discounts

The larger sales volume you achieve, the better terms we can offer. Our volume discounts make it possible to increase revenue, improve margins, and drive long-term sales growth. This creates a model in which we grow together with our retailers.

product margins

Dorre products are developed to deliver healthy gross margins in retail and e-commerce. The range includes bestsellers, in-demand products, and complementary products that help you increase average order value. The result is greater pricing flexibility and better opportunities to create profitable sales.

Inventory & availability

We stock a wide range of core products in our central warehouse to ensure high availability and minimize backorders. With up-to-date inventory status, a stable supply chain, and efficient order processing, you can replenish stock without tying up unnecessary capital in large in-house inventories.

Quick deliveries within the Nordic region

Deliveries usually reach you within 2–3 business days. Our distribution model is optimized for retailers in Sweden, Norway, Denmark, and Finland. High delivery precision and reliability help you meet demand and reduce the risk of lost sales.

Consistent product range all year round

We work long-term with assortment development and continuity. That is why we offer a stable product range with high availability throughout all months of the year. For you, this means easier purchasing planning, more secure marketing, and better conditions for building long-term product categories.

wholesale

A reliable partner for wholesale and professional purchases

Dorre works with everything from independent stores and e-commerce retailers to larger chains, buyers, and wholesale businesses. With more than 60 years of experience as a supplier of kitchen products, serving products, and home products, we understand the demands of the modern purchasing process.

For buyers, category managers, and range managers, we offer a broad and well-established assortment, stable product availability, clear terms, and competitive purchasing prices. Our goal is to make it easy to develop profitable categories in kitchen, serving, and bar.

Whether you are responsible for a single store, an e-commerce business, or purchasing for a larger chain, you get a long-term business partner focused on quality, availability, and sales.

See how we can help you with purchasing kitchen products.

Ready to see what Dorre can offer your business for next season?

Get price quotes on products for the next purchase for the season

Order and minimum order

Order terms and any minimum requirements vary depending on the company, market, and type of partnership. Our goal is to create long-term partnerships with retailers and find a solution that works for both parties.

During the discussion, we go through:

  • Product range
  • Price lists
  • Delivery terms
  • Stock status
  • Minimum order (MOQ)
  • Pack sizes
  • Lead times
  • Shipping solutions

This gives you a clear picture of how the partnership works right from the start.

Quick facts
MOQ None
Free shipping from 7 500 kr net
Delivery time Nordics 2–3 working days
Delivery to Sweden 1–3 business days
Payment terms Invoice 30 days
Markets SE, NO, DK, FI + EU

Frequently Asked Questions

Frequently asked questions about Dorre as a wholesaler of kitchen products

Can't find the answer you're looking for? Contact us directly.

Who can buy kitchen products from Dorre?

We sell to businesses and organizations that want to resell our products or use them in their operations. This includes, among others, kitchenware stores, home decor stores, e-commerce retailers, department stores, hotels, restaurants, cafés, and other businesses within HORECA.

Is Dorre a wholesaler or supplier of kitchen products?

Yes. Dorre is both a wholesaler and supplier of kitchen products. We offer a wide range of kitchen utensils, serving products, bar equipment, and other products for the home, retail, and professional businesses.

What types of kitchen products do you offer?

The range includes kitchen utensils, knives, pots, frying pans, baking tools, cutting boards, kitchen storage, spice mills, serving products, and many other products for cooking, baking, and table setting.

Do you have a minimum order value (MOQ)?

Minimum order quantity (MOQ) terms may vary depending on the type of customer and partnership. Contact us and we’ll tell you which terms apply to your business and how we can help you get started.

Can I sell Dorre in my online store?

Yes. Many of our retailers run e-commerce businesses. We work with both physical stores and online shops that want to offer quality products for the kitchen, tableware, and bar.

Do you deliver throughout Sweden?

Yes, we deliver to retailers throughout Sweden and also work with companies in other markets. Contact us if you would like to know more about delivery options and logistics solutions.

Are your products also suitable for hotels and restaurants?

Yes. Several parts of our range are used by businesses within HORECA, where function, durability, and quality are important factors. We are happy to help businesses in the hotel, restaurant, and café industry find products that suit their needs.

How do I become a reseller?

If you want to sell Dorre's products, you can submit an expression of interest via our Become a Retailer page. There you will find information about the application process, the partnership, and how to get in touch with our sales team.

Application

How to Become a Retailer

If you are interested in selling Dorre's kitchen products, we would be happy to help you move forward. We can tell you more about our range, our terms, and what a partnership could look like based on your business.

Read more on our page about becoming a reseller, or submit an expression of interest below to start a partnership with Dorre.

We review all applications and usually get back to you within 1–2 business days with a decision and login details for our reseller portal. Standard payment terms: invoice, 30 days. For new resellers, advance payment may initially apply.