Become a retailer of Dorre products – supplier of kitchen, bar and serving items.
Dorre has offered a wide range of products for the kitchen, serving, bar, and home to stores, e-commerce retailers, resellers, and businesses in the Nordic region since 1963. The range combines function, design, and competitive prices for companies that want to sell established home and kitchen products.
Fast deliveries, good margins, fair terms
Selection
For e-commerce, store or corporate gifts
If you are looking to expand your own range, strengthen a category with a wider selection of products for the kitchen and bar, or simply shop for corporate gifts for employees or customers, Dorre is right for you.
Popular product categories
An assortment for multiple target groups and price ranges
Our range is designed to meet the needs and purchasing power of different customer groups. Here, you’ll find everything from affordable everyday products to premium products for cooking, table setting, and the home’s social spaces.
It makes it easier for buyers, category managers, and assortment managers to create a competitive product range with strong sales potential.
About Dorre
An established brand in the Nordics and beyond
Dorre is a Swedish family business founded in 1963 in Borlänge and now run by the third generation. For more than 60 years, we have developed quality products for the kitchen, serving, bar, and home, sold by retailers in Sweden, Norway, Denmark, Finland, and the rest of Europe.
Our business is built on extensive experience in trade, product development, logistics, and distribution. Through close collaboration with suppliers, retail networks, and trade partners, we develop products that follow market trends and meet consumer demand.
As a retailer, you gain access to an established Nordic brand with strong recognition, a stable product range, and excellent opportunities to create profitable growth.
- An established Swedish brand since 1963
- Over 60 years of experience in trade and distribution
- Wide range within kitchen, serving, bar, and home
- Stable inventory holding and high delivery reliability
- Product images, product information, and EAN data
- Ongoing product development and new launches
- Competitive margins and volume discounts
- Dedicated team with knowledge of retail and e-commerce
Benefits for retailers
More than access to products
Many wholesalers offer products. We focus on helping our retailers build stronger categories and create long-term profitability.
Becoming a Dorre retailer means more than access to products. You gain a reliable business partner focused on profitability, dependable deliveries, and long-term business relationships.
We have built our retailer program to give stores, e-commerce businesses, and corporate customers the right conditions to grow through an attractive assortment, clear terms, and efficient logistics.
For you, that means less time spent on supplier management and more time to develop an assortment that drives revenue, customer satisfaction, and growth.
Competitive reseller prices
Our purchase prices are designed to create sustainable product margins and a strong financial foundation for our retailers. You gain access to retailer prices that make it possible to meet the market with attractive consumer prices while maintaining good profitability.
volume discounts
The higher the sales volume you achieve, the better terms we can offer. Our volume discounts provide opportunities for increased revenue, improved margins, and long-term sales growth. This creates a model in which we grow together with our retailers.
Product margins
Dorre products are developed to deliver healthy gross margins in retail and e-commerce. The range includes bestsellers, in-demand products, and complementary products that help you increase average order value. The result is greater pricing flexibility and better opportunities to create profitable sales.
Stock management & availability
We stock a wide range of core products in our central warehouse to ensure high availability and minimize backorders. With up-to-date inventory status, a stable supply of goods, and efficient order processing, you can replenish stock without tying up unnecessary capital in large in-house inventories.
Fast delivery throughout the Nordic region
Deliveries usually arrive within 2–3 business days. Our distribution model is optimized for retailers in Sweden, Norway, Denmark, and Finland. High delivery accuracy and delivery reliability help you meet demand and reduce the risk of lost sales.
Stable product range all year round
We work long-term with assortment development and continuity. That is why we offer a stable product range with high availability throughout the year. For you, this means easier purchasing planning, more reliable marketing, and better conditions for building long-term product categories.
Wholesale
A reliable partner for wholesale and professional purchases
Dorre works with everyone from independent stores and e-commerce retailers to larger chains, buyers, and players in the wholesale sector. With more than 60 years of experience as a supplier of kitchen products, serving products, and home products, we understand the demands placed on the modern purchasing process.
For buyers, category managers, and range managers, we offer a broad and well-established assortment, reliable product availability, clear terms, and competitive purchasing prices. Our goal is to make it easy to develop profitable categories in kitchen, serving, and bar.
Whether you are responsible for a single store, an e-commerce business, or purchasing for a larger chain, you get a long-term business partner focused on quality, availability, and sales.
Ready to see what Dorre can offer your business for next season?
Get price quotes on products for the next seasonal purchaseGetting started
How to become a reseller of our products
Getting started as a retailer is easy. We have designed the process to make it smooth for e-commerce retailers, stores, and business customers to start selling Dorre products.
Frequently Asked Questions
Questions and answers
Can’t find the answer you’re looking for? Contact us directly.
Fill in the application form on this page and we will get back to you shortly. We review all applications and will get back to you with a decision and login details for our reseller portal.
No, we have no minimum order/MOQ. Larger orders are naturally more advantageous in price, but to see the quality and start working with us, you can order as few as 1 piece.
Free shipping on orders over SEK 7,500 net. Otherwise, shipping will be charged according to our agreement.
Yes. We provide product images, product copy, product information, item numbers, and EAN codes that can be used in both retail and e-commerce.
Yes, we deliver throughout Sweden. We also deliver to the rest of the Nordic region — Norway, Denmark, and Finland. In addition, we have retailers in Germany and France.
Yes, we welcome both physical stores and e-commerce retailers. We see digital channels as an important part of our distribution and assess each application individually.
Our standard terms are invoicing with 30 days' payment terms. For new resellers, advance payment may initially apply until a business relationship has been established.
In-stock products are normally shipped within 1–2 business days of ordering. Delivery time within Sweden is then usually 1–3 business days depending on the destination.
Application
Become a Dorre retailer today
Fill in the form below to apply to become a reseller, gain access to our range, and take advantage of tailored pricing for your business.